Motorola — GUY SEESE

Motorola Let there be Q

Jeff Goodby recruited me after he saw the Rainier Beer work. I walked right into a firestorm when Motorola suddenly canceled the project that had been in the works for several months. Jeff Goodby asked me to pitch new ideas to the team. I thought it would be funny if the "Q" was really from heaven and was God’s lost phone. The team came up with "Let there be Q," which I thought was genius, and we took it from there.

Let there be Q

We had a huge-budget idea and not such a huge budget to produce it. We decided to reduce costs by shooting in Buenos Aires. I'm glad we did—epic city shots, a talented local crew, and eccentric talent all contributed. The film was visualized and directed by Jake Scott. I still wish I had his style frames, which he freehanded himself. Beautiful.

Carlo Rossi

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