Carlo Rossi The Jug Simple Collection

Carlo Rossi faced a culture that shunned jug wine, had no advertising for 30 years, and competed against higher-margin brands like Yellowtail. To rejuvenate the brand, we launched "Jug Simple," a movement that reintroduced the iconic jug to a new generation through grassroots events, PR, and a revitalized salesforce. This initiative not only celebrated the jug's potential but also attracted a new audience, driving the brand’s growth.