Remember Rainier

(Courtesy of CA Annual.) “What do you do when the only thing the public likes about your brand is its past? You ask people to Remember. And we did just that with a campaign that integrated a 30-minute TV show (pitched to and bought by UPN), live-action bar theatre, a recreated Seattle landmark, a website, all sorts of traditional media including :30 TV spots and a press kit that helped frame a news story so incredible it couldn’t have been scripted.”