The Department of Health in Washington State had a massive problem.
Misinformation around the Covid vaccination was causing a dangerously low uptake across the state.
The people simply did not want to take the shot.
But the Washington Lottery had a shot that everyone could believe in, a shot at a million dollars.
To get the unvaccinated to reconsider, we introduced the first free million dollar give away.
The catch? You had to be vaccinated to play.
EVP, Executive Creative Director: Guy Seese
Group Creative Director: Todd Derksen
Art Directors: Todd Derksen, Andy Spieth
Copywriter: Caden Bohn
Executive Producer: Dax Estorninos
Group Account Director: Kristie Christensen
Account Supervisor: Ryan Lyonnais
Social Media Manager: Tara Samer
Senior Project Manager: Scooter Churchill
Editor: Cody Liesinger
AGENCY: Wunderman Thompson Seattle