The Corcoran Group is a leading real estate company in New York City. With a reputation for having all the best properties, the Corcoran Group wanted to leverage this perception. Featuring buildings shaped like signature New York items (diamond rings, exquisite chocolates and gourmet sushi), the Corcoran Group playfully acknowledged their premium status. Simple, bright colors and a variety of building shapes further suggested a happy buying experience and a multitude of real estate options -- two things not often associated with the New York market. Tagged "Exceptional Real Estate," print and outdoor was bought throughout the city.