Rainier Beer: Refreshus Verticus
(Courtesy of CA Annual.) “What do you do when the only thing the public likes about your brand is its past? You ask people to Remember. And Cole & Weber did just that with a campaign that integrated a 30-minute TV show (pitched to and bought by UPN), live-action theatre, a recreated Seattle landmark, a Web site, all sorts of traditional media including :30 TV spots and a press kit that helped frame a news story so incredible it couldn’t have been scripted.”