Footlocker The KD V is Not Nice

This is the Footlocker retail companion to the Nike brand campaign. Wieden and Kennedy's studio created the wall behind KD. It is part evidence wall and part conspiracy theory. The pentagram in red is actually inspired by pentagrams on the bottom of the KDV. Kevin has said that the number 5 is significant in his life, The height of the suspect goes up to 7 feet because nobody can agree on how tall KD is (KD maintains that he's 6'9".) KD's jersey number, 35 appears in several places on the board. The victims on the wall are WK employees who also basketball players.