Adele at the Grammy’s with Target

For the Grammys, we promoted Target's featured artists by shining the spotlight on the fans they inspire, one of whom was Adele. To do this, we found online videos of fans covering each artist's signature song and filmed them singing their own versions. It was the fans' time to shine. We discovered a young girl's take on "Rolling in the Deep." We featured her in a commercial during the Grammys. Good Morning America did a follow-up piece on the sudden star of the Grammys: "a sixth-grader from Staten Island, Denise Bestmen."